About


Lex Brodie’s is pleased to offer you a choice in the way you wish to be rewarded. You can choose to be rewarded with any of the popular reward currencies shown here including Caveman Points/Love Hawaii + Share the Aloha – our in-house reward currency.

Lex Brodie's Caveman Points

Lex Brodie's Caveman Points
Lex Brodie's Caveman Points

Caveman Points are Lex Brodie’s in-house reward currency. Customers earn Caveman Points on each qualifying purchase. Lex Brodie’s Caveman Points certificates are automatically mailed to you upon your account balance reaching one of the following thresholds: 500 Points = $20, 1,200 Points = $50 or 2,500 Points = $100. Please login to your account to review your reward transaction history and to check your Caveman Points account balance.

Show your LOVE for Hawaii and SHARE the ALOHA
When you join the Lex Brodie’s Customer Rewards Program and choose Lex Brodie’s Caveman Points/Love Hawaii as your Reward Program, Lex Brodie’s will also donate up to 2% of all your future qualifying transactions to the charity of your choice. You can select up to 2 charities that you would like to support. See below for a list of the participating organizations. Already a member? Be sure to update your profile to select the charities you’d like to support!

Participating Love Hawaii + Share the Aloha Charities

Thank You Very Much Award Program

Help support the “Thank You…Very Much” Award Program started to honor Mr. Brodie’s legacy. The Lex Brodie’s Tire Company Foundations "Thank You…Very Much" Award invites students in grades 4-12 to submit a letter describing their appreciation of someone who impacted their life. The "someone" may be a parent, teacher, friend – anyone who has touched their life.  We are on our 12th  year with over 100 winners!  Prizes include a $500 class grant and an Oceanography class field trip to Coconut Island in Kaneohe Bay up to 40 participants.

Alzheimer's Association Aloha Chapter

The Alzheimer's Association Aloha Chapter is dedicated to the prevention, cure and treatment of Alzheimer’s disease and related disorders, as well as to providing support and assistance to afflicted individuals and their caregivers.

Institute for Human Services

The Institute for Human Services is Hawaii's oldest, largest and most comprehensive social service agency that is working to end and prevent homelessness on Oahu.

Lanakila Pacific

Lanakila Pacific’s unique family of programs and social enterprises has been building independence for thousands of people with challenged lives in Hawaii each year.

Arthritis Foundation

The Arthritis Foundation helps conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and community connections.

Kanaka Ikaika Racing Association

Kanaka Ikaika Racing Association (KIRA) is Hawaii’s premier paddling organization dedicated to promote and perpetuate ocean paddle sports in Hawaii since 1976. An organization by paddlers, for paddlers, we encourage a lifelong healthy lifestyle that will support paddle athletes at all levels to foster competition, sportsmanship, and develop confidence. KIRA supports and promotes health and wellness of our community while helping to maintain and perpetuate our island culture and heritage, as well as to help preserve, protect and enhance Hawaii’s coastal environment.

Susan G. Komen

Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any nonprofit, and provides funds that support vital services for those who are facing the disease.

Hawaii Foodbank

The people of Hawaii are one ohana. The Hawaii Foodbank provides food so that no one in our family goes hungry. We work to gather food and support from our communities. We then distribute food through charitable agencies to those in need.

American Diabetes Association

The American Diabetes Association leads the fight against diabetes, funding research to prevent, cure and manage diabetes, while delivering services to hundreds of communities.

808 Cleanups

808 Cleanups is an environmental nonprofit organization committed to restoring Hawaiʻi’s natural beauty by empowering volunteers to conduct decentralized cleanups from mauka to makai, responding to littering and vandalism of Hawaiʻi’s natural spaces, saving Hawaiʻi’s indigenous ecosystem through education, and building sustainable solutions with community partners.

The Salvation Army

The Salvation Army operates 7,546 centers in communities across the United States. These include food distribution, disaster relief, rehabilitation centers, anti-human trafficking efforts, and a wealth of children's programs. Their work is funded through kettle donations, corporate contributions, and the sale of goods donated to our Salvation Army Family Stores.


Other reward currencies include:

Gift Card Program    Airline Programs    Hotel Program


Gift Card Program


Gift Card Points  Gift Card Points

Gift Card Points is free to join. Members earn Gift Card Points as a reward for their purchases at participating merchants. As Members accumulate points, they can be redeemed for a selection of popular retail gift cards.

You can easily join this program when enrolling in the Lex Brodie’s “Thank You…Very Much!” Customer Rewards Program. Simply select Gift Card Points from the drop down menu on the Join page and click on the ‘Join Gift Card Points Now’ button that pops up.

Airline Programs

Hawaiian Airlines HawaiianMiles

Sign up for HawaiianMiles® and watch your award miles take off when you shop and travel. Enjoy special discounts with no blackout dates. As a HawaiianMiles® member you'll get exclusive access to discounted member fares and hear about special promotions first. Earn miles in the air by flying Hawaiian Airlines® or with one of our partners, or on the ground when you do the things you love. HawaiianMiles® members enjoy more flexibility when using their miles for themselves, or for family and friends. The miles you earn can be used for flights, hotels, car rentals, shopping, green fees or for one of our many special offers. Or you can save them for even bigger awards.

American Airlines AAdvantage

The AAdvantage® program is American Airlines' travel awards program. Established more than 30 years ago, it was the world's first frequent flyer program. AAdvantage members earn miles each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection®, American Eagle, or any of our more than 20 airline partners. They also earn bonus miles for flying on an eligible purchased-fare Business Class or First Class tickets on American Airlines®.

In addition, members earn miles when staying at AAdvantage® hotel partners or when renting a car from a partner company. Currently over 30 hotel partners representing more than 60 brands and all 7 major car rental agencies are AAdvantage® partners.

Miles can be redeemed for a variety of travel awards around the world on American Airlines®, AmericanConnection®, American Eagle® and our airline partners.

United Airlines MileagePlus

MileagePlus is the award-winning loyalty program from United. Members earn award miles by flying United, United Express, Copa Airlines, or Star Alliance airlines and by purchasing products or services from a wide variety of partners worldwide.

Hotel Program

Priority Club Rewards

More rooms in more places than any other hotel company. IHG hotels provide more than 674,000 guest rooms globally, serving over 150 million guests each year. IHG® Rewards Club has nine trusted brands that range from the friendly comfort of a city-center Holiday Inn® hotel to the luxury of an award-winning InterContinental® resort.

IHG® Rewards Club members can enjoy many perks, including special offers at over 4,600 IHG properties. IHG® Rewards Club members – who are also members of a partner airline frequent-flyer club – may choose to earn miles instead of points for every qualifying stay.


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